kate powell: blog

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// Freelance: Capital IT Resourcing

I was approached in the latter part of 2011 by the Managing Director of Capital IT Resourcing to work on the logo development for this recently conceived company. They are UK based recruitment consultancy, with their primary focus being temporary and permanent roles within the commercial, banking & finance and public sectors. The logo uses colours which mimic the corporate market they operate within, whereas the semi slab typeface leans toward the serious end of the scale, but with less formality than a serif might.

Post logo development, I also produced a business card, printed upon 400gm matt board with a matt lamination to both sides. I’m a total sucker for business cards printed on a heavy board; anything under 400gsm just feels flimsy and too much like a throwaway product for my liking – there’s something infinitely more keepable about a sturdy, well finished business card.

Hopefully I’ll have the opportunity to get involved with some more of their design requirements throughout the coming year!

ABOUT

I'm a full time designer @fourleafagency and spare time freelancer. I'm a self confessed dreamer, planning to see the world bit by tiny bit (or winning the lottery and seeing it all at once!).

I'm a northerner at heart, currently living in the south of England with my husband and fighting a losing battle to stay on the right side of 30.

Read my full profile.

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