Post logo development, I also produced a business card, printed upon 400gm matt board with a matt lamination to both sides. I’m a total sucker for business cards printed on a heavy board; anything under 400gsm just feels flimsy and too much like a throwaway product for my liking – there’s something infinitely more keepable about a sturdy, well finished business card.

Hopefully I’ll have the opportunity to get involved with some more of their design requirements throughout the coming year!

Another of my current favourites is Thomas Cook ‘Wonderful World’; It’s exciting, it’s fast paced and it uses such a well known song that it has you singing along without even thinking about it. I already know I want to get out there and see the world, and seeing such an array of wonderful places (I just wish I knew where all of them were!) in this advert really inspires me to make sure I do it – all I need now is a lottery win…!

Finally on my list is the advert for Dell XPS 13 ‘Ultrabook’. The advert is so slick that it really caught my attention. The product itself looks thinner than the MacBook Air (whether it is or not I’m unsure about without checking). However, the fact my husband bought me a brand spanking new laptop for my birthday less than a year ago coupled with the fact I’ve heard bad things about their customer service means giving this one a miss. Nice ad though guys.

Back to the initial question of ‘is memorability relative to success?’, some adverts which I simply cannot watch (but always remember) are the Churchill ones with that horrendous nodding dog with the voice of a park-flasher (what were they thinking?) and the Go Compare monstrosities (which there’s a lot of hate for on Twitter). I cannot abide them – to the point when I have to actually change channels, mute the television, or leave the lounge already. I know what those adverts are, I remmeber them, but to me, that doesn’t equal success. I won’t ever use either of those two services because of their advertising campaigns, and I’m pretty confident I’m not the only one of this opinion.

Any other fantastic ads out there that I’m missing out on? What’s your ad-of-the-moment?

The only thing I don’t currently “get”, is how Pinterest differs from the likes of We Heart It, since so far as I can tell, Pinterest is simply an image bookmarking website, and thus something already in existance (more than once) across the web. Of course, I’m happy to be corrected, so if there is more to Pinterest than this, feel free to speak up and let me know what I’m missing!

You can follow me on Pinterest at kapowwwww.

It did take a number of iterations to get the right feel, for me to be ‘OK’ with it. The challenge was to get that balance of ampersand and heart, not too much heart and not too much ampersand. That when you look at it you are not overwhelmed with one or the other. Is it a heart OR ampersand? The result you are looking for is when someone says, ‘it is both ampersand and heart’.

Everyone has their own individual approach and process they work through when embarking on something new; you can read the development stages Graham went through to end up here:

People will often say that their whole lives flashed before their eyes after they experienced a traumatic event. Perhaps it’s a bit morbid, but we think that sounds pretty incredible.

I’m taking part in Project 366 this year. In case you haven’t heard of this before, it’s a concept I first read about through a photography based blog, Photojojo, and is more commonly known as Project 365 when it’s not a leap year! Click here if you would like to read the thoughts behind it.

Project 365 is something I’ve taken part in previously; I’ve tried it on multiple occasions and only succeeded once, but the best thing about 2012 is that I have other friends taking part too, which I hope will help keep me on track through the whole year. The hardest part for me previously was getting through the drab winter months (and the year I succeeded was the one time I started mid-year), but this year has been okay so far, in fact, here is my favourite photo so far – and most liked on instagram! – click for full size.

I’m using Instagram on my iPhone (username @kapowwwww) which means I really have no excuses for failure this year, but if you don’t have that app, you can view my progress here.

“I SEE HEARTS EVERYWHERE!” They were in the shadows, in a bag of chips, in the gum on the sidewalks. Abstract and surprising. So she started to document them, and every time I would see one, I would take a picture of it and send it to her and to someone IHEART. The moment I started sending hearts to people, I started receiving them tenfold. I would wake up to picture messages from friends of upside down bike seats and heart shaped puddles. It was beautifully cyclical and incredibly contagious. So contagious, I wanted to spread it. I thought about whether it was possible to spread the love, from the things we see, to things we think and say, and somehow inject it into the food we eat.

We all use cutlery. We have all had a moment in our lives when there’s been no cutlery available, whether you’ve gone for a picnic and forgotten the all important utensils, or you go to pick up a disposable fork from a supermarket and been greeted with only air. The iHeart is part fork, part knife and part scoop; it’s small enough to fit in your wallet, so you’ll never be without again. It’s colourful, reusable and best of all, it’s 100% biodegradable.

Happy eating, and enjoy the video:

_{*Not literally – nobody likes a heartbreaker.}